Retail is one competitive business. Odds are that no matter what you are selling in your brick-and-mortar location, it can also be found online and in plenty of other physical shops. To succeed in retail, you have got to make sure your store is a place that your target customers want to visit and spend time within.
From having the proper staffing package, an effective training program, the correct lighting inside and out, and the right products on the right shelves, there is much you can do to make your store an inviting one. However, if you have any business being in the retail business at all, you are probably already taking all of the obvious steps to making your store a success. Now, it is time to go one step further: aromatherapy.
Aromatherapy, the use of essential oils and fragrances to improve one’s psychological and physical well being, can be a powerful ally in a retailer’s attempt to entice shoppers to enter, stay in, and make purchases within her store. Abercrombie & Fitch used a unique form of aromatherapy based upon liberal amounts cologne and perfume to build its brand name and to pull passerbies into its poorly lit stores for years. You can and ought to use aromatherapy for the exact same reasons.
Remember, your goal as a retailer is keep your customers in a happy, open-minded, and buying mood. Fragrances, such as Doctor Aromas’ Hope, fill your store’s entrance and interior with hints of jasmine, tea tree leaves, lime, rose, ginger, sandalwood, and patchouli which will in turn improve your customers’ circulation and concentration so that they are more ready to take in your message and make a purchase. Also, customers are more likely to become repeat customers of places that make them feel positive.
Other fragrances that retailers find success with include our Caribbean Breeze which comforts people, Wooden Spirit, which is a brain stimulant and an energy booster, and Euphoria, which does just what its name says it does.
The bottom line is that customers who feel good, have energy, and are loaded with positive emotions are customers who like to spend, and these are the customers aromatherapy can provide you.